CROCS

In the US, Crocs are already the ultimate recovery sneakers — before and after the game.
Time to bring that energy to football in Europe. ⚽🔥

For Crocs, we took on the challenge with a bold campaign:
A hero film uniting Djibril Cissé and his mentor Guy, aired on L’Équipe 21 for his testimonial match — plus key visuals and a full social media toolkit to spark the movement.

We’re doubling down on our mission to make Crocs the go-to recovery pair before and after football matches.
This time, we’re taking it to Germany — with a true legend of the Mannschaft.

Who better than Philipp Lahm to represent the power of transmission with Gen Z?
A two-way street of inspiration, from the pros to the new wave — and back again.